Tuesday, March 5, 2013

Tea in Malaysia

In Malaysia, Tea recorded steady growth over the review period, gaining popularity among certain segments of the population. Malaysia, a multicultural country that is home to Malay, Chinese and Indian consumers, is characterised by a range of tea preferences. According to trade sources, Malays prefer strong teas and brands like Boh (Boh Plantations Sdn Bhd) and Lipton (Unilever (M) Holdings Sdn Bhd) that can be mixed with milk and sugar, while Chinese consumers generally prefer lighter Chinese...

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