Tea in Costa Rica

The further development of health and wellness-oriented products, offering functional and natural ingredients, continued to be the main trend in tea in 2012. Such scope has been gradually adopted by both international and local manufacturers, while offering different price levels. On the other hand, demand for higher-quality products with convenient and well-designed packs increased among higher-income consumers.

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Tea in Malaysia

In Malaysia, Tea recorded steady growth over the review period, gaining popularity among certain segments of the population. Malaysia, a multicultural country that is home to Malay, Chinese and Indian consumers, is characterised by a range of tea preferences. According to trade sources, Malays prefer strong teas and brands like Boh (Boh Plantations Sdn Bhd) and Lipton (Unilever (M) Holdings Sdn Bhd) that can be mixed with milk and sugar, while Chinese consumers generally prefer lighter Chinese...

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